Photo: laurencariscooks.com
Today, times are such that online presence is a necessity and great looking dessert shots certainly make a first impression and have the power to be a powerful weapon to increase sales.
The images with which desserts are presented are much more important than we think! It is they who give value. Online product photos of desserts are present in digital menus and websites of restaurants, bakeries, confectioneries, wedding and party catalogs, as well as in thousands of culinary blogs. We also find them in online advertising and social media.
In order to stand out in the foreground, they must be able to inspire fans, attract followers, win customers. The use of visual elements is key to the performance and success of a particular business.
And the great product images of desserts are engaging.
Can we get more online orders for our desserts for better photos?
There is no hesitation or two opinion on the matter. Product photography is the most powerful weapon to achieve this. And to be convincing, just look at the photo below and be honest. Aren’t you tired of cake?
Photo: Heavenly Desserts UK
This is the “thing” that can attract people – potential customers – those who will place online orders and others who can visit a physical site, be it a pastry shop, bakery or restaurant.
Does better quality really matter?
Just one click of dessert with the camera or the camera of the phone is definitely not enough. The challenge is to take a professional quality photo. And this is not just about equipment. Any well-made photo with consistent background, appropriate details, correctly selected complementary props can increase interest and increase orders.
The following example of all of the above is particularly telling. We have selected several photos of the same dessert, from different sites of bakeries, culinary blogs and pastry shops. Which shot attracts you the most?
Photo: https: //www.hickoryfarms.com/ Photo: https://houseofnasheats.com/
Photo: https: //nedelya.com/ Photo: https: //therecipecritic.com/
Photo: https: //www.recipetineats.com/ Photo: https: //annabellas.nl/
Do you notice how the whole set of factors we have listed is important for the presentation and the influence on your perception?
Let’s look at the first pair of images. The cake is presented on a ceramic stand The selection of props, in this case the stand may be key. We can definitely raise a thumb for white, because it naturally complements the cake.
The height of the white stand allows the photographer to use one of the most suitable angles for capturing food, which allows the viewer to have a view, both to the core and on the surface of the subject.
The background and the towel go well with the color scheme of the whole scene. While on the other hand, the black stand muffles the main character. It is high, and in this case the viewer does not have good visibility to the surface.
For the white plate in which the piece is located, we can only succinctly add that it does not match the black stand at all. The distance between the cake itself and the piece, even slightly irritates the perception.
Often, electronic platforms require products to be presented on a white background. It’s good to think about how appropriate this is for presenting a dessert that is expected to impress.
And do we even have to take pictures on a white background.
After all, an appetizing-looking piece with a few detailed crumbs in the image is something completely different, isn’t it?
Here is how, at first glance, from the examples we can conclude that our attitude to all the details that can enhance the dessert presentation should be serious and on a level.
Image quality
Definitely better quality matters.
It is true that dessert product photography is challenging in itself. Desserts often contain liquid glazes, frozen fruits, sorbets, sauces. Therefore, before taking the camera, think carefully about each stage. Choose the right angles to emphasize the dessert.
Include the best matching scene and dessert items. The background of the dessert should always depend on your theme and complement it. If, for example, you are going to shoot a cake with a rich decoration, it is better for the background to be as simple as possible. On the other hand, if the dessert is more ordinary, add details to provoke the appetite and the sense of taste.
Photo by Heavenly Desserts UK
The power of the product frame is almost immeasurable. Images excite, evoke emotions and can make the viewer literally crave what he sees.
Photo by Heavenly Desserts UK
Keep in mind that many businesses offer a limited range of products on the market and if all the photos look the same, the images will not be able to achieve the desired results because customers would quickly lose interest.
Every detail of the product image is designed to present a dessert, increases its value and the ability to increase online interest, respectively to increase orders and sales growth.
Contextual product photography gives a good advantage. Instead of shooting only the dessert, you can include it in the context by adding a cup of coffee, for example. This will instantly make the customer connect with the idea of a wonderful moment of enjoyment with a cup of coffee and dessert.
Photo: https: //www.flickr.com/photos/13672334@N03/8389698029
Use some ingredients and tools to create really exciting photos. Successful product images that present desserts usually reveal texture and layers.
At first glance, simple details, but with them dessert shots are different. To add more interest to the photo you can combine with fresh fruit and fresh flowers, to create associations of taste and mood of otherwise ordinary and slightly boring. kind of dessert.
Photo: biancazapatka.com
Demonstration of the process of preparation of the dessert itself is also successfully applied and is especially suitable for the attention of followers on social media.
Bakeries and pastry shops have wonderful daylight, furniture and interior, which would fit perfectly in the product images of desserts for blog posts and social media, aimed at those users who will be more willing to share photos with food and visit the physical store.
So far, we have listed what is good to do in order to achieve more online orders for your desserts with better product photos.
We should also add some tips on what not to do:
- do not shoot desserts at a sharp angle down, because you will “crush” them
- always pay attention to the background – no wrinkles, splashes, stains, dirt
- if you use black background keep in mind that black absorbs light, emphasizes the shortcomings of the dessert and therefore it is better not to overdo it if you do not yet have enough experience
- do not use a single light – it can create shadows and glare
- avoid using flash
Desserts are great subjects to shoot because great results can be achieved. Any neat shot, made with precision and focusing on the most irresistible details, would become the perfect weapon for online presentation and realization of more online orders.