In recent years photos have become an extremely powerful thread for communication between people around the world . As the impact of social media increased, users began to use photos more and more to share their own stories, to communicate with friends, to demonstrate lifestyle and lifestyle.
And not only that. They connect through the photos to learn the latest trends, to follow celebrities, brands and to keep up with the latest .
By definition social media is a quick tool to reach many people. Therefore, it is not surprising that with the growing popularity of image-based social platforms, the well-known ways of presenting products have changed.
This has provided businesses of all sizes with a great opportunity and innovative way to reach their target audience more easily to communicate with consumers and build relationships with potential customers.
To enhance their overall look, companies use product photography creating exciting and beautiful visual stories. Product images are a form of expression and easily replace words, capture attention, engage and have the power to act, evoking emotions.
Product photography improves product understanding and prompts users to take action . Getting into the profile of your brand on social media, consumers can very quickly form an opinion not only about the products, but also about your brand as a whole.
And if everything is done properly – the brand is presented with appropriate images , who communicate with customers for sure, the potential of social platforms is exceptional for brand awareness, product visibility, sales realization, scope and business development in general.
Product photography on social networks – features
Today, social media is not just a marketing option, a mandatory part of every business . With the growing scale of the mobile audience, the need to create visually, attractive and exciting content became inevitable.
The photographer’s job is no longer just to shoot for the general public. He must understand the product, and his photos must have the power to highlight and promote that product.
In addition to all this, to be noticed and interesting in the non-stop flow of visual content on Facebook, Instagram, Pinterest , product images need to be in line with current product presentation trends and ways of influencing consumers.
Of course, over the years product photography itself has also changed.
And to meet their desires product photographers develop image concepts. While in the past high photo quality was enough, today product photos need to be interactive, moving, with perspectives from all angles.
In essence, the creative concepts for product images designed for social networks are endless. But there is more to it than uploading random photos to posts. This requires strategy. It is important to know the audience on the relevant social media because users are different and interested in things differently.
However, if you bet on the photos to be aesthetic, to recreate the atmosphere, to reflect emotion, it is certain that gain attention and popularity.
Let’s say you offer ice cream or some sweet temptation. In order for the successful and intriguing product photos that will present your product, you need to include an interesting action. For example, how a person holds ice cream or greedily eats it.
Photo: jannideler.com
Снимка: instagram @hellomissmay
Or show the appetizing funnel in the filling process . Why not seal the moment when the seller just puts the desired sweetness in the hands of the buyer.
Снимка: cool.haus
Another suitable option could be a frame that shows how we share with friends.
Photo: bigseventravel
Another advantage of social media is that they provide an opportunity to inform followers what you have decided to be the temptation of the day or hint to them for a special offer that will be relevant over the weekend.
Снимка: cool.haus
So, with one interesting shot, you can easily bring customers to your physical store or pastry shop, as well as accept additional orders online.
If you want to increase your online sales conversion rate with engaging photos that sell will need a little more creativity. Namely – you choose a scene with a suitable place that will connect with the atmosphere of application of the products . You combine several of the items you offer and make exciting shots that completely immerse consumers in reality.
For example, your business is in the fashion industry. You have new items for the summer – dress, scarf, glasses, stylish jewelry and you want to present them to your followers. The psychological strategy you could apply should include a scene that depicts emotion and at the same time presents the products.
Here’s a shot that screams, “Get this dress, these glasses, and this scarf for your next trip.”
Photo: society19.com
Do you feel the emotion that flows from this photo?
Photo: society19.com
Some of you are probably already curious what they would look like with such a dress and all the accessories to it, and whether they would feel so great.
Another popular technique used in product photography for social media is the fun symmetrical arrangement of the shots. In other words, the photos in symmetry.
Photo: eslamoda
In addition to absorbing attention, they are somehow pleasing to the eye.
Of course, one of the most popular styles that stayed in time and is still among the current trends for product photography on social media, is the flat layout.
Снимка: fashioncoolture
Flat images taken from above, combined with lifestyle scenes are a staple of Instagram, Pinterest, and blog posts.
In order to be flat product images fascinating and captivating, it is necessary to focus on the artful composition, using appropriate props to create guiding lines or to direct the viewer’s gaze to the product you present .
The alchemy here consists in combining the theme, the background, the additional details, which together create the atmosphere and tell about the product . The visual history of your product is intended to help viewers imagine what the feeling that this product will bring them will be. . To make them think they need it.
Снимка: katelavie
When arranging the scene, it is important for the character to stand out . Perhaps the easiest approach in this case is to start with the character and add all the other elements around it. This will give you a starting point.
Creating layers is key. Especially if you want to have more depth. To do this, choose items that have a different texture or material from the main character , but are therefore a perfect complement to it. These can be ingredients in the contents or something that connects it to its taste or aroma.
Photo: garethsobey
The advantage of the ingredients around the product is that it makes it stand out.
Снимка: twitter
Photo: lifeisfullofgoodies
Think and make the perfect combination.
Снимка: revisededition
Photo: thebrowneyedbookworm
Be sure to overload one side of the image. Try to move larger objects and place taller ones in the lower corners. This will definitely make them look better.
Human presence in product images for social networks is a guiding principle. Adding a human element will give a sense of movement in the already static photo. It will give her a dose of life.
Photo: society19.com
What is the strategy for a successful social media campaign of famous brands?
Companies whose business has long been established in e-commerce quickly realized the potential that social networks can provide.
Of course, their followers reach millions. This is because they know very well how to create a virtual tangibility of their products. They have studied detailed audiences, which allows them to carry out quality communication and interaction with users.
The success of their campaigns is due to valuable content, which focuses not only on sales, but also on forming a brand community and promoting long-term loyalty to her . Their presence in each of the social networks has a different source of impact on users.
For example, they use Facebook to promote their brand to reach new customers and connect with existing customers. Instagram is their platform for sharing brand engagement and promoting user-generated posts.
Twitter is mainly used for product announcements as well as for communication with customers. YouTube accounts are usually designed for uploading videos with product application tips and tutorials. And if anyone knows how to get followers to interact, it’s Starbucks.
Starbucks has over 35 million followers on Facebook, 11.3 million followers on Twitter and nearly 18 million followers on Instagram. The brand has separate profiles for its stores located in other parts of the world.
Starbucks’ Facebook account is primarily intended to provide information. The visual content is represented by attractive photos of their drinks, filled with a lot of color and mood. Of course, supplemented with lots of fun videos . On their Facebook page you will also find the locations of their stores, as well as a section with the possibility of work.
@ starbucks
The Twitter account is designed more to communicate with the audience. The company tries to connect with its followers on a personal level, building relationships and increasing the engagement of its audience.
Starbucks’ Instagram account is filled with aesthetic images and videos of their drinks and people who enjoy them. Visual images create a lasting impression on the brand and are associated with building loyalty and trust in it.
@ starbucks