Продуктова фотография в индустриалния дизайн

Serial production – the key feature of  standardized industrial products,  which are produced in bulk, in large quantities and are intended for a wide range of industrial sectors or for mass consumption.

Of course, these can be different types of materials, parts, components, tools, motors, equipment, machinery or cars, for example.

To differentiate themselves in the global market,  businesses of this rank must secure a virtual business card  by investing in professional, high-quality images that document the production process, demonstrate technology, equipment and, above all, bring to light everything that  distinguishes their final product.

Product images  in industrial design most accurately tell the history of the business and have the ability to highlight the positive features of the company. There is no doubt that creative images of industrial products provide advertising campaigns, social media and are  extremely necessary for the creation of adequate content  in the websites of companies.

What you need to know about the basic techniques, techniques and tricks in the realization of product photography in industrial design?

Let’s first consider what stages  product photography encompasses in industrial design.  Generally speaking, these are a few basic aspects – documenting the production processes, the production space, the final products and the people who work.

The concept of  demonstrating the stages and subtleties  in the production process will inevitably require a direct photo, in a work environment. Of course, this poses quite a few  challenges to the photographer  and his organization. Therefore, the correct assessment of the situation and compliance with all conditions is key to the implementation of this type of project.

To meet the requirements of most industries and offer high quality photography you will need to have fully mobile studio equipment. Most of the engineering and production products are large and heavy and it is almost  impossible to shoot in a studio .

It is often necessary  to photograph assembly and assembly lines  in plants and factories. Sometimes this can be a really complicated task. For example, you may not be able to control existing lighting.

The space is likely to limit  the convenient positioning of the camera,  the range of the viewpoint or photos from different angles, as well as the placement of additional lighting, reflectors, etc. On the other hand, you often have to  take close-up photos with tools or installations  while working, and this can be dangerous.

To be able to cover all these  technical challenges,  it will be essential for you, as an industrial photographer, to explore the area and location. Get acquainted in advance with the whole process of work.

Before starting the photo session, check that  the machines and equipment are in good condition.  Ask for additional information or safety instructions. You need to make a detailed plan for your work that  justifies the purpose of the photos .

Have a clear idea of ​​the whole process, the individual stages, scenes, points of view and be aware of  the most important details to emphasize.  In a dynamic scene, with many elements that can be distracting, pay attention to perspective.

Turn on interesting angles by moving the camera by raising it high or lowering it to the floor. Try different shots – wider, closer or something in between. To  add depth to the frame  you will need to experiment by adjusting the exposure to the surrounding light or adding more light.

The experienced industrial photographer  always wears several different lenses, as well as at least two cameras. This is especially useful when shooting videos. Nowadays,  GoPro cameras , which provide  many additional frames, are also widely used in this direction.

In addition,  having the right zoom lenses  will give you more flexibility, make it easier to adjust the settings to your subject, as well as to the larger space you may need to cover.

Product photography in industrial design

Photo: Elprom Harmanli

To  recreate reality, add context.  Demonstrate the product while it is still in production or focus on what sets its design apart from others like it. For more variety  take pictures of the technique  used to create it.

Product photography in industrial design

Photo: Oğuzhan KARACA / Pexels

The white background is  perfect for the final product  and its presentation on the company’s website. Of course, it is suitable for smaller parts, components, some machines or equipment.

Take for example  different types of electric motors and motors,  which are mass-produced – for household appliances such as refrigerators, washing machines, mowers and other appliances.

Product photography in industrial design

Photo: Elprom Harmanli

 Product frames on a white background  can be easily included in a number of marketing applications and advertising concepts, as well as in catalogs. A good addition would be  extreme close-up of a specific action  – drilling a hole, gluing, soldering and more.

Product photography in industrial design

Photo: Elprom Harmanli

Product photography in industrial design

Photo: Elprom Harmanli

Try to make a  variety of shots,  by including workers in the foreground. Complement with footage from the technological process, emphasize various details and do not forget  a general panoramic plan of the whole space,  be it the factory or the factory.

Here is a very interesting example of the Swiss artist  Fabian Jöfner  for the more creative of you. He presents the objects by deconstructing large-scale models and  photographing the components in exact position  – thus creating the illusion of a disassembled and dismantled car.

Product photography in industrial design

Photo: Fabian Yofner

 I’ve always been fascinated by the clean, fresh look of 3D visualizations, “says  Jofner. ” So I tried to use that kind of aesthetics and combine it with the power of real photography.”  

Product photography in industrial design

Photo: Fabian Yofner

To create these  magnetic images , Jofner initially formed a sketch where he decided the location of each of the parts. Then, disassemble the model – more than a thousand components, placing each piece separately using  fine needles and pieces of twine.

After carefully determining the angle for each frame, Yofner took  thousands of pictures of the individual parts of the car . Finally, in post-production, these images are combined together to create a single frame.

And while we are on the automotive topic, we must note that one of the most popular industries in mechanical engineering in the world is the  automotive industry . Last year alone, almost 78 million motor vehicles were produced. Imagine how many parts, components, engines, etc. are needed to secure all this.

In the  top 10 of the largest manufacturing companies in the world,  in the first place is the world-famous, multinational car manufacturing company,  Volkswagen Group.

The group, founded  in 1976,  manufactures a myriad of products ranging from cars, commercial vehicles, internal combustion engines, motorcycles, luxury cars and turbomachines. It is  the largest car manufacturer in Europe.

Includes twelve brands from seven European countries:

  • Volkswagen (Passenger cars)
  • Audi
  • SEAT
  • DAMAGE
  • Bentley
  • Bugatti
  • Lamborghini
  • Porsche
  • Ducati
  • Volkswagen Commercial Vehicles
  • Scania and MAN

Each brand has its own character and functions as an independent entity in the market. The Group operates  118  manufacturing facilities in  20  European countries and another  10  countries in  America, Asia and Africa.

And of course, every manufacturing company has its own website. We choose to take a look at  Volkswagen’s plants in Poland  and analyze some of the  product staff  they have presented.

Let’s start with the fact that each individual division of the company in Poland has  an overview of the specific plant.

Photo: volkswagen

We get an idea of ​​the scale of one of the companies with  staff from the interior.

Product photography in industrial design

Photo: volkswagen

Product photography in industrial design

Photo: volkswagen

Looking at the website in more detail, we find  many shots of the production processes.

Product photography in industrial design

Photo: volkswagen

Product photography in industrial design

Photo: volkswagen

We manage to trace a large part of production and feel its dynamics.

Product photography in industrial design

Photo: volkswagen

Product photography in industrial design

Photo: volkswagen

We also see workers caught in the act.

Product photography in industrial design

Photo: volkswagen

Product photography in industrial design

Photo: volkswagen

 Good presentation with product images  is also made of individual components of the final product.

Product photography in industrial design

Photo: volkswagen

Product photography in industrial design

Photo: volkswagen

Detailed parts with  close-ups  are highlighted.

Product photography in industrial design

Photo: volkswagen

And of course, finally the hero of the whole process.

Product photography in industrial design

Photo: volkswagen