Everyone engaged in photography, whether professional or amateur, wants to have better photographic equipment. That is why he often peeks into the sector of manufacturers, designed for the most expensive photographic equipment, and follows with interest every new trend.
Today, we plan to immerse ourselves in luxury and see what it looks like in the field of photographic equipment . Let’s start with cameras.
Many photographers say they have started their work with more ordinary cameras . Over time, they manage to weed out the advantages and disadvantages of many of the technical characteristics and discover the essential features with which they can improve the final result many times over.
Naturally, this forces them to look for something better, and manufacturers in turn adapt to the needs by offering new models that are more and more technically and technologically advanced.
Of course, for everyone the criteria are different . Some seek prestige in the name of the brand. For others, the technical parameters are important, not so much the construction. While others take into account all the characteristics of the pile, which certainly increases the price.
One of the cameras with phenomenal quality of work, not accidentally paired with the most expensive is HASSELBLAD H6D-400C MS.
It has an enviable resolution of 400MP, which is in the charts of the highest in 2020. H6D-400c MS combines up to six exposures in one ultra-giant image with dimensions 23,200 x 17,400 pixels. In addition to the amazing details. , Multi-Shot also offers the most accurate colors. This perfection sells for a spectacular $ 48,000.
You must be wondering, who uses such a camera? “In product photography, it’s all about quality,” says Austrian product photographer Günther Egger. “All my inspiration comes from quality and detail. In order not to take your eyes off the product, you have to show it very real and strong. “
He says that in his work over time he has used different brands of cameras and has faced many problems in terms of color gamut and resolution, until he decided to trust the Swedish company Hasselblad.
Every three years the photographer updates to the latest camera model . According to him, the Hasselblad H6D-400c MS not only captures ultra-high quality , but provides the most accurate color images among mid-range cameras, with true RGB color data, which it needs during its work, shooting high-end cars , luxury cosmetics or lavish jewelry.
Günther Egger – CAMERA: HASSELBLAD H6D-400C MS / SPEED: 1/60 SEC Aperture: F / 16
Product photography requires shooting a lot of detail and a higher number of megapixels is always preferable. Each option with a resolution between 40MP to 100MP and up fits perfectly within the quality framework for large product projects.
The truth is that each additional pixel helps to form a defined style that makes the work stronger and stands out more.
The mid-format Fujifilm GFX 100, with its 102 megapixel sensor, is in competition ranging from $ 40 to $ 50,000 , while it itself is priced at $ 10,000, with an additional OLED included. electronic viewfinder. We also find it on the Bulgarian market, with a price of about BGN 20,500.
One of the main advantages of this mirror camera is the compact body, which according to many reviews is ideal for both lifestyle product shots and studio photography of products.
The addition of phase recognition of the sensor for faster focus and image stabilization in the body is considered a strong progress, while based on experiments, the disadvantage is that prolonged manual use is tiring. But everyone agrees on the image quality of this camera.
Malcolm Dare Photography
One of the runners-up in our ranking for the most expensive equipment for product photography is Sony A7R IV, with a price around BGN 8,000
We include it as a representative of full-frame mirrorless professional cameras, because 61MP is the highest resolution for a full-frame camera to date.
diyphotography.net – Sony A7R IV / Sony FE 135mm f / 1.8 GM lens
It is true that it stands out among its rivals with 50MP from the middle class, but from the technical characteristics we understand that this increase is distributed both in width and height of the image, which is actually comparable to the images achieved by Nikon. Z 7 / mirrorless full frame with 45.7MP, worth about BGN 4,800
Many professionals with many years of experience in product photography are fans of the Canon 5D Mark series. You can buy the current model Canon EOS 5D Mark IV at price BGN 5,600, with which to ensure maximum image quality and high performance.
In combination 30.4MP full format CMOS sensor and The DIGIC 6 + processor delivers significantly detailed images with less noise and significant color accuracy. In addition, the camera operates in the range of ISO 100-32000, which can be expanded to an impressive ISO 50-102400 for a sharp, low-noise image in a variety of conditions.
500px.com – Canon EOS 5D Mark IV / Canon EF 100mm f / 2.8L Macro IS USM / 100.0mm / /F2.8/ 1 / 125s / ISO 160
After all, in product photography, in addition to the larger number of megapixels, the first and most important condition for quality image is its sharpness and detail. This, of course, concerns choosing the right lens.
To get the most out of an expensive camera, the professional photographer is aware that he will need a more expensive lens to complement it.
Is this the case with the new Nikon NIKKOR Z 58mm f / 0.95 S Noct, however? It is designed specifically for the Z series mirrorless cameras. We find expert opinions that say that this new lens would satisfy the interests of collectors rather than facilitate or develop real projects.
There is no doubt that it is faster than ever, with advanced optical design and a delightfully bright maximum aperture – f / 0.95. Provides exceptional control over the depth of field to isolate an object and create a dramatic effect. Very effective in low light.
The two anti-reflective coatings ARNEO and nanocrystal prevent phantoms and glare. But this is a lens that weighs 2 kg . It does not have autofocus. Available on the Bulgarian market with a price of BGN 17,000
For some experts, the bokeh obtained with NIKKOR Z 58mm f / 0.95 S Noct is exquisite, while others describe it as rough, comparing it not for fun with the size of a full moon.
Canon EF 24-70mm f / 2.8L II USM is part of the equipment of many commercial product photographers. It is known as one of the sharpest in its class. It is designed for full-frame DSLR cameras from Canon EF , but is standardized for use with APS-C models, where it provides an equivalent focal length range.
The fixed aperture makes the lens extremely functional in low light conditions and gives optimal control over the depth of field. The lack of stabilization is defined as a disadvantage. The current price on the Bulgarian market for this worthy treasure is about BGN 3,500
The evolution in technology does not pass without mirrorless improvements – Canon RF 24-70mm f / 2.8L IS USM, developed for cameras with a full-format sensor from the Canon EOS R series, capturing with impressive sharpness and invisible details. Today it is offered at a value of nearly BGN 5,000
tw.canon / f / 2.8 / ISO 1600 / speed 1/40
Our list of the most expensive product photography equipment continues with Pentax HD FA 645 MACRO f / 2.8 90mm ED AW SR , which definitely heats up the situation with its hot four-digit value of BGN 8,200.
For it, however, the user receives:
- wide maximum aperture
- image stabilization system (which further helps sharp images without blur)
The FA 645 90 mm lens is designed to reveal details at the macro level, with a maximum magnification of 0.5X . When shot up close, its floating mechanism effectively compensates for the curvature of the field to provide sharp, well-defined images.
Yes, its price is definitely shocking. Still, the final amount for it abroad varies, so if you can afford it, it won’t disappoint you with its performance . As a disadvantage, in addition to the high price, experts point out the slow autofocus and the limited increase to 1: 2.
Credit Chakrit Chanpen Aperture: f / 11 ISO: 100 Shutter Speed: 1/125 sec
Another mandatory part of the equipment of every product photographer is the tripod. High-end tripods have many advantages. For example, they allow some additional accessories to be attached and provide a wide range of working heights. But it all comes at a price.
Manfrotto 055 Magnesium Fiber three-section tripod complete with MH055M8-Q5 photo- quick release film head is of exceptional quality and functionality. Suitable for videography and professional photography. The tripod is made of carbon fiber and magnesium alloy castings, making it lightweight, ergonomic, high quality and performance levels.
In Photo mode, the MH055M8-Q5 head offers free movement in all directions, just like a typical spherical head. Equipped with liquid cartridges and adjustable counterweight control , the tripod head provides precise, smooth and controlled movement. It is ideal for DSLR cameras. The price of the kit is currently around 1,000 USD. dollars.
We add Peak Design Travel Tripod (Carbon Fiber) for two reasons. Firstly, this is a tripod with excellent characteristics and secondly, it is suitable for any photographer who needs to shoot outdoors and be mobile. The tripod is light, easily portable, with an innovative design. Optimized for DSLR with telephoto lens.
Five-section with adjustable height from from 14 to 152.4 cm . In some of the reviews, we find that it is defined as not high enough and quite expensive. In our country the set is offered at a price of about BGN 1,200
The lighting, which is actually an important prerequisite for perfect product shots , includes an impressive number of elements. We came across interviews where the big names in photography share about their favorite strobes, modifiers and more.
We are not surprised to find lighting kits worth thousands of levs. Here, for example, is one of the luxury brands in the industry and its monoblock Profoto 901142 Pro Daylight 800 AIR Basic KIT, with which you can add quality light, but it will cost you over BGN 11,000
You will also need:
- light stands
- wireless remote control
- softboxes and many others
Despite the high prices, expensive photographic equipment has its place in this business segment. Analyzes of global market share report that revenues from the photographic industry are expected to reach 149.98 billion dollars by 2026