Photo: Sam Hofman
Creativity is the urge that challenges the artist to go beyond his familiar boundaries. It is through creativity that each artist in a different, individual and resourceful way distinguishes his work.
In cooking every chef learns to cook according to a recipe. While a good chef carefully selects each ingredient, follows each step and ultimately achieves an excellent result, the master adds a dose of creativity. Improves the taste, improves both the dish itself and the presentation.
Exactly creativity is what will make him a famous and sought-after chef. The same thing happens with photography. There are so many different points of view and so many different ways in which a shot can be taken. But not every photographer is ready to create an amazing photo.
It’s no secret that photography is an art. And every art needs something a little more creative to be noticed. That is why creativity is an indispensable factor in the work of a photographer.
Much of the focus in studying photography is on technique, camera control and shooting rules. Anyone who wants to be a good photographer needs to go through this.
It doesn’t matter whether you’ve been doing photography for decades or are just starting out – the rule of thirds will always be the rule of thirds and part of photography. But when the photographer is ready to express the artist in himself and to infuse creativity in his projects, he will go beyond the limits, push the known boundaries and even break the rules, creating his beautiful masterpiece that will distinguish him.
“Creativity shows something ordinary in a new way. Because your vision is different from everyone else’s, it often involves going beyond, recognizing the moment to ignore the “rules” and trusting your own instincts to turn that unique voice into your head. in a realized image “- Pariha Mehta photographer USA / Pennsylvania.
At some point, each of you will ask yourself: Which is more important? Technical knowledge and skills or experience and creativity?
However, the truth is that while for you, as a photographer, all this is important, customers do not care. They expect to see images. It is important for them that these images bring them the necessary information and be attractive.
Because actually the impact of the photo is proof of the photographer’s creativity. The ability to attract the attention of a potential buyer, among dozens of other images is a key point in product photography. Unique and creative photos are always preferable because their impact sells.
An impact is created, through an appropriate composition, precisely selected colors, contrasts, props or a combination of all this. A particularly important point in product photography is the cultivation of one’s own style, which requires not only knowledge and experience, but also a certain degree of creativity. It is precisely the element through which the author invests a particle of himself and emphasizes his style.
Classic product photography on a white background has its place in e-commerce, but when it comes to product demonstration and marketing, you have to go a little further to set products apart from everyone else. In other words, shooting on a white background is like a recipe.
You follow specific steps, apply certain techniques and you’re done. On the other hand, you can choose to be at a higher level, in the league of masters, where you set the trends yourself, and others follow your ideas and steps.
Photo: John Gardiner
Photo: Paolo Vega
Colorful, interesting, creative product photography has the ability to elevate the brand and is more likely to create a strong visual impact for customers, especially when it is targeted for advertising and social media. Of course, the right approach is extremely crucial. As always, context is important and true creativity comes from solving the problem of what will stand out and how to emphasize the brand.
Product photography in itself is more creative and exciting than you think. For every good product photographer today, it is important to be able not only to show the product, but also to evoke feelings and moods in the customer.
So, can you learn to be creative?
Some people are born gifted. Creativity and a different point of view, the power to combine colors, to arrange scenes just comes from within. Of course, this should not discourage anyone, because the imagination is free and with a little more hard work and patience, one can master the ability to be creative and improve.
What is useful to do?
Check out the work of proven photographers often, who can be an inexhaustible source of inspiration for you. Analyze their photos and keep track notes on everything that impresses you.
For every detail that attracted you. Don’t be afraid to experiment. This will give you confidence.
It is extremely constructive to be able to achieve a balance between technical and artistic creativity. An in-depth understanding of the technical characteristics of photography is fundamental, but if you want to be creative, use your camera without thinking about shutter speed and aperture settings. and focus on conveying what you see in the way you perceive it.
The perfect opportunity to get a clear idea of your strengths or what skills you need to develop is when you look at your work through the eyes of the viewer. Be a critic for yourself.
Don’t forget to follow the trends. Search and attend seminars, forums. Take an interest. And most of all, take pictures.
How to be more creative in product photography?
Try to look at the object from an unusual angle. This will definitely add an element of creativity to your photography.
Try unusual approaches, such as combining two or more objects in your scene that don’t seem compatible at first. This will surely arouse interest.
Highlight the list of product ingredients. Emphasize its scope.
The various elements and details on stage can help a lot of potential customers to imagine the product and how they use it in their own environment.
Insert statics or dynamics into images of products. With this approach you will emphasize the shape of the object and will bring some harmony to the frame.
One of the favorite techniques in product photography is using shadows and reflections, to add extra depth and create mood.
Use light creatively to emphasize details, to accentuate textures.
Photo: Sam Hofman
Capture and freeze the most important moment Especially suitable technique for capturing drinks and food Capture an important moment and freeze it With it you will show that this is the perfect time for this product. You will make the viewer associate.
The product image moves everything Expand your boundaries, be creative and look for new approaches. And don’t forget that part of the fun in product photography is that you don’t always know exactly what you’re going to get.