Product Photography presents specific perspectives through which it influences and conveys convincing messages to consumers about the product it is presenting. In order to capture the most attractive in a product, passion, inspiration and, of course, skill in the technique are needed. “No one was born scientific.” Banalous, but a true photographer has put the time and effort into researching, analyzing, and experimenting to be a professional in his field.
In order to make the right choice for a product photography camera , you must first determine what type of product photography you will be selling. The wider the range of product style and composition, the more resources and skills you will need to get flawless shots. Let’s be objective, photography is an investment.
The guiding rule when buying a camera is to be able to fully control the shooting process , ie. to work with manual settings, in manual mode.
Main features of product photography cameras that we need to take into account in order to be successful in offering quality:
- Interchangeable lens – this will give us more options and flexibility
- High resolution – wider reach without loss of detail when cropping (improving and shaping the composition)
- Low noise at high ISO values - for better low light shooting
- Camera color spectrum – cameras have their own way of transmitting color. Some show more vibrant and warm colors, some cooler. Especially important if we are going to print the photos
Note that the lens has a much greater impact on the end result. Considering all these factors, the product selection options for product photography boil down to the two most appropriate technologies: DSLR (digital SLR) and MILC (mirrorless camera with interchangeable optics).
Well, of course, if the images you capture are intended for business on social networks, the smartphone may be sufficient. Mirrorless cameras with interchangeable optics are a significantly newer generation, claiming their position in the market, but also experiencing relatively rapid development.
Many world-renowned manufacturers such as Sony with the α7 and α9 series, Canon with the EOS R, EOS RP, Nikon with the Nikon Z6 and Z7 now boast full-frame, mirrorless, quality cameras and performance high-end, full frame DSLRs and.
A short list of some of the best camera models for product photography based on the expertise and experience of photographers
The D7200 has a 24.2MP DX matrix without optical low pass filter (OLPF). It can produce superb, clear images with vibrant colors and low noise. This is one of the best product photo cameras that uses the same autofocus system as the legendary professional Nikon cameras.
One of the most important features of the D7200 is its excellent AF system , which guarantees extremely accurate focus. The camera also has an increased battery life . It can take over 1000 images without recharging. It falls in the same class as:
- Canon EOS 7D Mark II
- Pentax K-3 and Sony SLT-A77 II DSLR
- Fujifilm X-T1
- Olympus OM-D E-M5 II
- Samsung NX1
- The mirrorless model of the Sony Alpha 7 II
As a major drawback, we can point out that the on-screen menu cannot be customized. Additionally, if you are a beginner you may have difficulty navigating the camera.
CANON EOS Rebel T7i, also known as the EOS 800D
The target group targeted by this model are beginners and new users. The EOS 800D is in the high end of the Canon range. It impresses with a new sensor (24.2 megapixel resolution) over previous models, as well as with its 45-point AF system.
Disappointingly, it may be the lack of 4K video as well as the plastic coating, which can be a prerequisite for damage in the fall or exposure to adverse, atmospheric conditions. The rotating screen, is convenient for taking pictures at unusual angles without constantly looking at the viewfinder.
If you’re just choosing a product photography camera, it’s definitely worth the time to get to know the EOS Rebel T7i / EOS 800D. Easy to use and suitable for the position of “First Product Camera”.
Full-frame DSLR camera. One of the fastest-selling Nikon representatives. The progress in speed, the high resolution due to the 45.7 megapixel sensor are an extremely attractive combination for enthusiasts wanting a high-end camera, as well as for a wide range of professional photographers. Unique feature for fine-tuning autofocus , provides the best possible focus with any lens.
Advantages are the dynamic light sensitivity range – up to ISO 64. It has a bright and clear LCD screen. Of course, this camera has its drawbacks. Citing their experience, some photographers agree that they find white balance (WB) issues.
Live View autofocus is cumbersome for both photography and video capture. Snapbridge (continuous image transfer that allows for permanent connection between Nikon cameras and smart devices) is too simplistic for users of high end cameras . A decent camera for capturing high quality images, but it also comes with a high price , which may be a major drawback of the Nikon D850 for the general public.
Sony a7R III
Sony’s mirrorless, full-frame a7RIII representative can be found in the equipment of many of the professionals involved in product photography. A fact that doesn’t surprise us is that the model is popular with high resolution and a 42 megapixel sensor. Like the Nikon D850, it combines high-speed resolution with fast autofocus capabilities.
Battery power is increased, compared to previous models. It has a steady, tracking autofocus mode for crisp, sharp shots. The tilting screen makes it easy to capture frames from different angles. Low-frequency shutter mechanisms help to avoid defocused images.
This model of camera is suitable for product photography because of the quality it can give – clear, detailed images, but we also face a high price with this model. In conclusion, the Sony a7RIII is suitable for beginners as long as they can afford it.
Sony A7R III with Sony Zeiss 90mm f/2.8 Macro Lens
Canon 5D Mark IV
This Canon model is among the commonly mentioned cameras suitable for product photography. Both its professionals and practitioners can benefit from its qualities.
Full-frame DSLR from the widely recognized Canon EOS 5D Series, with a brilliant 30.4-megapixel sensor that delivers extremely fast speeds. Plus a 61-point AF system.
Offers great quality, with detailed and clear images. In addition, it features a weatherproof housing. Connecting to other devices wirelessly is a great advantage when working with remote clients. This enables them to track the shooting process in real time.
The fast operation of the 5D MarkIV makes it a versatile DSLR camera for multilateral subjects in product photography. And this model suffers in many areas. One of the opinions that is circulating among its owners is the presence of serious flaws in video technology. Let’s be realistic and not to mention that the high resolution of the 30MP sensor and the capture speed of 7 frames per second, do not justify the price for which the Canon 5D Mark IV is offered.
Opportunity for cheaper alternatives
You can always buy a previous model or look for a second-hand If you do not have enough experience it is a good idea to explore the different classes offered by the manufacturers and aim for the most appropriate camera to your liking.
The fact that for most people, the price is a big hurdle. Experts, bloggers, and some professional photographers say they’ve launched with low-end cameras. They have mastered basic functions. After that, they upgraded their technique and skills to their intended purpose with their camera. Putting money in the latest camera model does not guarantee that you will become an expert and your photos will be professional. Knowledge, skills and practice are required.