The influence of colors on human consciousness has long been a proven fact. Colors are also very important when branding products or designing websites. Research shows that 62-90% of quick purchase decisions are determined by the perception of colors.
In most cases, the choice of a suitable background for the various product staff in online stores is not accidental. The background is the detail that emphasizes the main item and makes it memorable. Based on this statement, we will not be surprised that “first impression is everything” – one of the cardinal principles in product photography.
The background, as a reliable, attractive and profitable tool in product photography for an online store
In the online store, product images help consumers in evaluating items. And as much as the good image increases the trust in the trader, the background is the decisive factor that can increase the attractiveness of the photo or on the contrary to ruin the whole composition.
What backgrounds are good to use in product photography for an online store
Typically, most online e-commerce platforms have their own product image guides, including background type and color requirements. On the other hand, big brands, like many retailers, have their own online stores where they rely on designers, photographers and marketers to determine the color scheme for presenting their products.
For each image, it is important that the product be the focal point. To get a suitable background, you must comply with the elements in it and not go into too much detail.
White and gray background are traditional in product photography for online stores. White is considered the most neutral and subtle. Shooting products on a medium gray background works well when the subject is neutral or if the product itself is white or black. For accurate visual perception of patterned products or those in which patterns predominate, neutral backgrounds are most suitable.
Above all, the white and gray backgrounds help to create contrast and make the subject stand out. Neutral backgrounds make images consistent and allow the customer to focus on the product and gain a fuller understanding of it without being distracted.
Photos: https: //www.anthropologie.com
By random selection in the network we come across anthropologie.com. In this online store we find everything – clothes, cosmetics, jewelry, home decor. Most of the products on offer are shot on different neutral backgrounds (white, gray, beige, pale blue, etc.), which in itself is visually aesthetic, adds variety to the site and does not boring or intrusive.
The background color of product images can evoke different emotions.
With the development of e-commerce and digital marketing, trends in product photography are changing. Consumer expectations are also changing. In an effort to provide more information through product photos, photographers often look for inspiration in colors and nature.
How to create attractive and vivid images of your products?
The psychology of colors has long proven their influence on the emotions and decisions of consumers. Not coincidentally, website designers like to use bold colors to sharpen navigation and create a more intuitive user experience.
Bright colors are used to create consistency across pages and as an opportunity to guide users, find what they need, saving them time. Relying on this experience, product photographers are increasingly applying bold solutions to distinguish product staff in online stores.
Red, for example, is associated with passion and aggression. Strongly attracts attention and is suitable as a background for product photos for cosmetics, perfumes, some types of clothing and footwear.
Black color on the other hand attractive and dramatic. Used for luxury products, such as jewelry, both silver and gold, for watches, for high-end wines and spirits. Emotionally associated with prestige. Although the black background tends to absorb the light of the product, it gives strength to the details and style of the products.
Still, it’s important to note that if a product is a single color, choosing a contrasting background can harmonize well with it and make it stand out, because bright colors attract and direct attention.
Product images filled with color and energy are a powerful combination that leaves a lasting impression. Keep in mind that solid colors can also be easily achieved by removing the original background and adding the desired color using a design program.
Themed backgrounds are suitable for commercial photography and are often part of an effective branding strategy. However, keep in mind that too bright colors tend to mute the main product.
Wooden surfaces, boards or worn boards, are present as a background in many product shots Creative approach to creating scenes in the home, rustic style, beach setting, picnic. They combine extremely well with food and furniture. They perfectly complement crafting, travel, leather and organic products, creating a unique atmosphere.
The different types of patterns on marble slab, as a background in the product photography for the online store are well intertwined with cosmetics, kitchen utensils, food and drinks.
The following combination of shots effectively shows us the mixing of different backgrounds and ways to present products in an online store. The ceramic bowl is the main character.
It is presented on a white background. There is a frame available, in which it is clear that it is part of a service kit. A wooden base and a black color on the wall are used as a background, which makes the dishes stand out.
The presentation is complemented by two more contextual frames, which show the application of the bowl. In the first case, the product photographer takes us to the kitchen, where he skillfully demonstrates the bowl in action, and in the next photo it is part of the decoration in the living room.
Any textured fabric – cotton, velvet, silk, leather can harmonize with specific products and create a specific feeling if chosen correctly.
Photo: https: //www.tropicskincare.com
Von Bokeh is a technique in which the background behind the product is intentionally defocused. The goal is to make the main subject in the image stand out. It is especially attractive for jewelry and cosmetic products.
Photo: https: //www.kherblog.com
The background in product photography, as part of captivating visual content, is crucial for presenting products online. Choosing the right background comes down to the overall strategy that determines the identity of the brand or product. The most successful solution is rooted in achieving a balance between the product and color shades.
The background should naturally complement the main product and together arouse the interest of consumers, attract their attention and meet their preferences.