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What is product photography and what is its origin? Every time you unfold the pages of an advertising brochure, browse your favorite restaurant menu, or go to an online store website, you are touching the world of product photography. This kind of photography is one of the last types that occurs with the development of online marketing. It is also called product shooting and is part of the advertising or so-called commercial photography. In the beginning there was the Daguerreotype We can not talk about the history of product photography without making a very brief overview of the origin and development of photography (we promise

Imagine being in a restaurant and opening the menu. You are reading the content, but a photo of a perfectly baked steak, garnished with colorful vegetables, covered with an abundant sauce, does not stop attracting your attention. Admit it! No matter how much you read the contents of the menu, that appetizing photo does not go away from your thoughts. In the end, you order that juicy steak. This is the superpower of a photo in product photography. To charm you right away. Make you choose. And when it comes to an impressive snapshot of food, its effect is to awaken your appetite and make

Being able to capture the beauty of jewelry in a few frames is comparable to art. The valuable product photography of jewelery is key to success in the online sale of jewelery or the creation of a quality catalogue. Everyone involved in jewelery shooting has the difficult task of finding and capturing their attractiveness and managing to deliver it in a particularly intriguing way to the audience. When it comes to jewelery, everything hides in the details. High-quality images are essential to their performance. Detailed and accurate demonstration has the power to attract attention. And this may be an indisputable argument that determines the subsequent

From a hobby of many chefs and bakers, the culinary blogs and YouTube channels have become business. Gradually, people began to develop interest in food. For many of us, social networks and Internet are part of our everyday lives, as well as sources from which we get information. We follow rubrics, as well as famous chefs, we view, share and inspire ourselves by the abundance of cooking recipes. In addition, the interactive space is filled with numerous images of colorful cakes, golden breads, fluffy cookies, delicate pastries, interesting ingredients, scattered flour, sprinkled powdered sugar, lots of chocolate and plates with delicious pieces of cakes. Pictures

Nowadays, every business sector is growing. Architecture, construction, interior design are following this trend. Many new buildings are constructed with the global development – residential, public, administrative, etc. And when it comes to creating the perfect room, every designer is aware that furniture can make the space a real masterpiece or ruin it, purely aesthetically. In order to be positioned in modern markets, furniture manufacturers and retailers rely on their image online. It is definitely more convenient for all of us to look at a catalogue of furniture online. Or we can inspire ourselves from a manufacturer’s site located on the other side of the

If you have decided to actively participate in e-commerce, you need to know the real value of a photo. A picture may be your chance. But this picture should be amazing. With the increasing popularity of particular sites such as Amazon, eBay, Shopify and social platforms such as Instagram, Pinterest, Facebook, and so on, e-commerce is becoming the leading trend in sales. Ecommerce can not be implemented with the product photography. High quality images of the products are the foundation without which the sites and e-shops would not be able to trade online. Users rely on images. They are the decisive factor in making a

If you are a creative person, an entrepreneur who develops an e-commerce site, a blogger, or you have a profile in Etsy, and you are going to actively present your brand in social media, or you are full with ideas and you want to diversify your activity, then it is time to dive into an exciting and beneficial adventure called product photography. Mastering product photography requires desire, equipment, some talent and a few tricks. List of the most important points: Use of a suitable camera and lens Approach to the choice of light Correct settings of the aperture, shutter speed, light-sensitivity (ISO) and white balance

With the development of digital technologies and the popularity of social networks, many of us explore and buy from the Internet. An essential prerequisite for today’s digital marketing, online commerce and advertisement solutions is to base their success on product photography. Product photography involves mainly photographing objects. The images are adapted upon the creation of product websites, online stores, they are used by bloggers, advertising agencies and, of course in social media. They are also used for advertisement in an offline format – for the creation of brochures, catalogues, menu, billboards, and so on. Product photography uses some distinctive techniques and inventive approaches to demonstrate