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The motto of every business, every brand, every merchant operating in the electronic space is “One”. The search for something new and avant-garde to distinguish it from the crowd has always been leading and will remain so.   To notice and remember the images that will present the products next year, even more bold creativity and knowledge of trends in design, fashion, materials, colors, styles, technique, technology, etc. are required. And in order to be successful, every product photographer will need a fresh, new perspective that inevitably brings him to the question…   What will be popular in product photography in 2020?   In short,

Photo: http://www.thomasvanschaik.com What do you want your business to look like online? Everyone would like the success of  their brand, products and image to be successful. Statistics show that more than 50% of online users think that photo material is much more revealing than textual information. In other words, customers make a direct link between the quality of the product images and the quality of the products themselves.   Therefore, if you want to sell through the various e-commerce channels or increase your sales , you should always work with professionally captured, high quality images of your products. This adds credibility to your brand and

Before looking at the topic of filters under a microscope, let’s first discuss what a photographic filter really is?   Filters are an accessory that attaches to the front of the lens. They are made mainly of high quality glass (or resin). They are used to  protect the lens of the lens from falling or scratching,  to block (filter) certain colors or types of light entering the camera. Some filters are designed to work in more specific conditions, such as too  high light or bright natural light,  while others can enhance colors or reduce reflections.   What do all these filters do? How to use

What are the best lenses for product photography?   There is no definite answer. If we look at the professionals we will find that they usually have a set of lenses because their work is related to different areas of product photography.  And before giving their opinion they will take into account details such as:   What genre of product photography will the lens require? And is the camera sensor full or full frame?   Product photography is not just about composition and filming. To achieve a meaningful picture, even the most ordinary object requires specific equipment and appropriate light. And speaking of equipment, it’s not

When we talk about product photography, we always mention lighting and light. It is inevitable. The origin of the word photography itself comes from the Greek φωτός (phōtos or phōs) ‘light’. Product photography realization is impossible without proper light. The best light source for product photography available is natural light. But unfortunately it is not always enough. In order to properly emphasize all product features, it is necessary to have additional lighting. Especially when shooting indoors . When we come across articles, tips, or shared experiences from professionals, we come across the phrase “controlled light.” What exactly is controlled lighting? Most accurately defined, this is

Product Photography  presents specific perspectives through which it influences and conveys convincing messages to consumers about the product it is presenting. In order to capture the most attractive in a product, passion, inspiration and, of course, skill in the technique are needed. “No one was born scientific.” Banalous, but a true photographer has put the time and effort into  researching, analyzing, and experimenting  to be a professional in his field.   In order to make the  right choice for a product photography camera , you must first determine what type of product photography you will be selling. The wider the range of product style and

We live in a visual world where there is no time for mediocre images. Therefore, you can rest assured that a product photography tent will save you the effort and increase your chances of stylish and captivating product images . With a good enough tent you will have a clean background, the necessary bright and even lighting, without those intrusive shadows around the object that you often cannot get rid of. What is a Product Photography Tent? Generally speaking, it is a cube-shaped box with five or six sides , made of transparent fabric, allowing light flow from multiple sources to be distributed and propagated

You have probably noticed that with global digitization, e-commerce is gaining momentum, expanding rapidly and ubiquitously. A condition that is a must is the good internet connection. Of course, the process is not one-sided. Consumers also evolve digitally. A trend that will continue to develop more and more in the years to come. Our grandmothers also look at online stores and pay electronically, while the e-shopping platforms are attracting an increasing number of producers, traders and entrepreneurs. There is no doubt that in order to be attractive on the Internet, traders need quality images of their products. Commercial images are the fruit of product photography.

The rapid development of digital technologies and their widespread popularization require our online presence to be more persistent, whether as traders or as regular consumers. And maybe you are creating? And maybe you have something to present to others? Handmade jewelery, items, souvenirs? Or you knit, decorate objects, draw glass, or you manage a culinary blog? Or are you an entrepreneur who is just starting their business online?       Do you currently have a budget that will allow you to take advantage of the skills of a professional photographer or the services of an advertising agency? Most likely, such a perspective raises a number

Do you shop from online stores? We’re sure you do it regularly. And when you look at products in such stores how do you decide whether to buy a particular product or not? By paying close attention to the photos of the product, right? And if you search for a specific product and find it in several e-commerce stores at one price, but in one store the product is realistically shown, the photo is made with a great eye for details, and in the others it looks ordinary and totally plain as if you just have shot it with your phone in a hurry, from