News (Page 2)

Nowadays, more and more people are looking for the most suitable camera for product photography and have to take into account many characteristics. In fact, the purpose of product photography is simple – to make those shots that will sell. But is implementation so easy? Alas, things are not so simple. When it comes to shooting products product frames designed for an online store they are most often filmed in a studio. For those in context or lifestyle who demonstrate functionality, application, and show the viewer how the product would fit into their daily lives, photographers select appropriate scenes outside as well. However, achieving dynamic

In recent years photos have become an extremely powerful thread for communication between people around the world . As the impact of social media increased, users began to use photos more and more to share their own stories, to communicate with friends, to demonstrate lifestyle and lifestyle. And not only that. They connect through the photos to learn the latest trends, to follow celebrities, brands and to keep up with the latest . By definition social media is a quick tool to reach many people. Therefore, it is not surprising that with the growing popularity of image-based social platforms, the well-known ways of presenting products

We can not ignore the fact that the global changes that have occurred as a result of Covid-19 have drastically affected the growth of e-commerce and social media, forcing companies to use new strategies for their brands so that they can adapt more quickly to new conditions and be successful. Growing globalization and ubiquitous periods of lockdown, restrictions and social distancing have changed consumer shopping habits and shifted the focus to e-commerce. Today, the ability to shop via a mobile device is a major factor in making of a purchase decision. The digital transformation of the business in turn imposed new requirements for the creation

It turns out that in the world of e-commerce,  quality product photography is the dominant asset  and choosing a professional product photographer over the opportunity to do everything yourself is an important point. In case you decide  to start shooting your own products,  the first thing you will encounter is investing in appropriate machinery and equipment. Suppose you  invest and provide a relatively good technique,  the probability of failing to get the images you need is quite high. This is due to the fact that not only  the availability of machinery and equipment make the photo profitable.  It takes years of practice, technical knowledge, skills to

Cars today are an  important and almost indispensable part of people’s daily lives.  Only for  2020 . worldwide sold 63.8 million units. The main segments in the automotive industry include  commercial vehicles and cars.  As the niche is located in a wide range – from medium and large sedans to compact and subcompact cars. From everyday cars to  luxury cars  and those with collector’s value. As in any industry, so in the automotive industry, the end product  is intended to sell  And the easiest way for a product to reach consumers is by showing it. Whether through online or offline advertising, a company or commercial

We live in a world where  electronic devices are ubiquitous . When we have to work in the office or at home, shop online or relax playing computer games, the tablet, laptop and desktop computer are the usual tools that can make it easier and more convenient for us. But what about when we have to choose what computer hardware to buy? If in the past  consumers were limited in their choice of computer devices,  today they can shop online, directly from where they are. In order to be noticed, competitive and attract consumers online, manufacturers and leading brands in this field  need good enough

Everyone  engaged in photography,  whether professional or amateur, wants to have  better photographic equipment.  That is why he often peeks into the sector of manufacturers, designed for the most expensive photographic equipment, and follows with interest every new trend. Today, we plan to immerse ourselves in luxury and see what it looks like in the  field of photographic equipment . Let’s start with cameras. Many photographers say they have  started their work with more ordinary cameras . Over time, they manage to weed out the advantages and disadvantages of many of the technical characteristics and discover the essential features with which  they can improve the

Serial production – the key feature of  standardized industrial products,  which are produced in bulk, in large quantities and are intended for a wide range of industrial sectors or for mass consumption. Of course, these can be different types of materials, parts, components, tools, motors, equipment, machinery or cars, for example. To differentiate themselves in the global market,  businesses of this rank must secure a virtual business card  by investing in professional, high-quality images that document the production process, demonstrate technology, equipment and, above all, bring to light everything that  distinguishes their final product. Product images  in industrial design most accurately tell the history of

If you’re  trying to sell something online,  you’re definitely going to have to demonstrate its best side. Everyone wants to make high sales and to convince their potential customers how great their product can be for them they will need  captivating visual content.   Different people perceive the same thing in completely different ways. That is why it is  difficult to concentrate general attention . And this is where product photography comes to the rescue, which is an effective tool for influencing consumer psychology, used successfully in  companies’ marketing strategies.  Statistics confirm that  75% of online shoppers rely on product images when they need to

Photo: weheartit.com According to statistics provided by the NSI, the amount of readers in our country, read at least one book in the last 12 months is about 53%.  The results of the survey are from 2016.  It is almost certain that the number of books read in the last year and a half has increased,  given the restrictions, social distancing and the opportunity to spend more time at home. In this regard, many  bookstores and publishers have made online shopping campaigns  with more discounts and attractive offers. How do some of them present their readings to increase their audience? Photo: Hermes bookstore (St. Zagora)